Dua Lipa’s four-word lesson for pitching and presenting is “All Killer, No Filler.” Founders should not add mediocre slides just because pitch deck templates say so. Every story is unique, and a single mediocre content piece lowers the perception of the whole story. Less content with only the strongest parts beats a longer presentation full of fillers.
Here is one of the most essential Pitching, Presentation, and Communication lessons – delivered in 4 words by Dua Lipa:
All Killer, No Filler.
I don’t like pitch deck templates and classic pitch deck guidelines.
Every case and every story is unique.
You need to develop the most compelling version of your story.
Don’t present mediocre content pieces just because some pitch deck guidelines or templates tell you that “you have to have this slide”.
Leave the mediocre out. Leave the fluff out. No fillers.
Focus on the most exciting parts of your story. All killers.
Only one mediocre content piece will lower the perception of your story.
Go for less content and focus on the best content you have instead of going for a lengthier presentation filled with mediocre slides.
This applies to all kinds of presentations.
All Killer, No Filler.
Frequently asked questions
What does “All Killer, No Filler” mean for a pitch deck?
Leave the mediocre content and the fluff out and focus only on the most exciting parts of your story. A single mediocre content piece lowers the perception of the whole story.
Should I follow a pitch deck template?
Not blindly. Every case and every story is unique, so do not present mediocre slides just because a template or guideline says you have to have them.
Is a longer pitch deck better?
No. Less content focused on your best material works better than a lengthier presentation filled with mediocre slides. This applies to all kinds of presentations.
