The best pitches give investors insights they did not have before. Founders should share the unique, proprietary knowledge they gained deep in the trenches of their industry and create AHA moments instead of pitching common sense. A great pitch is an educational act: ideally the insights are so valuable that a VC would have paid an industry expert for them.
The best pitches are those that provide insights I didn’t have before and that teach me something.
What are the unique things you know about your industry and market? What are proprietary insights you gained by being deep in the trenches or even having spent years in your industry?
Magic happens when you can tell a VC relevant insights they were unaware of when you create “AHA” moments – instead of pitching common sense.
A great pitch is an educational act. After your pitch, a VC should know much more than before.
Ideally, the knowledge you provided is so unique and proprietary that the VCs you pitch would have paid an industry expert to get those insights.
Frequently asked questions
What makes a pitch stand out to VCs?
Insights the VC didn’t have before. The best pitches teach the investor something and create AHA moments instead of repeating common sense.
What kind of insights should founders share in a pitch?
Unique things they know about their industry and market, and proprietary insights gained by being deep in the trenches or by spending years in the industry.
How valuable should the insights in a pitch be?
Ideally so unique and proprietary that the VCs would have paid an industry expert to get them. After the pitch, a VC should know much more than before.
