For the first time in the history of this newsletter, I’ll dedicate my article of the week to a non-business topic.

Recently, I gave a keynote at the Project A Knowledge Conference. Before the keynote, a 2hearts member in the audience approached me.

He told me that he interviewed his parents in front of the camera, as I recommended to him and a few other 2hearts members in a private session I gave them months ago. He let me know how grateful he was for my advice.

Let’s move back in time and look at what exactly I told the participants of the session:

The stories of our parents are gold. Their stories are their legacies: How they grew up, how they met each other, how it felt when you were born, how they struggled, and what they learned from life that they would like to pass on to the next generations.

The problem: Usually, nobody writes these stories down. And this is why I had a plan:

I wanted to interview my parents in front of the camera about their life stories, their lessons from life, and much more. I wanted to preserve these unique stories and lessons for my kids and their kids.

After having that plan for a long time, about 2.5 years ago, I finally blocked a date to do the interview. But as always, something more urgent (or not even urgent; I don’t remember it anymore) popped up, and I canceled the interview with the plan to do it a few weeks later.

But a few weeks later, my father died unexpectedly.

I will never have the chance to do that interview with him. That ultimacy hurts. Big time.

Please don’t miss the opportunity I missed, and don’t miss it for reasons you won’t even remember months later.

Here is the strongest recommendation of all I gave in this newsletter, 1000000x more important than any fundraising advice:

If at least one of your parents is alive, check your calendar NOW and agree with them on a date for a video interview. You don’t even need fancy equipment; your phone will do the job.

Imagine that your kids and their ancestors can watch that interview in decades.

Imagine you’d have been able to watch such an interview of your grandparents and their parents, their life stories and learnings .

And now don’t imagine and act. It could be too late tomorrow. This is urgent and important.

We’re here for INFINITE DISRUPTION. But life on earth is finite. You have the chance to help your parents (and yourself) pass their stories and legacy on to an infinite number of generations.