Saying “as I said,” “again” or “like I mentioned earlier” signals frustration and implies the other person failed to understand. If someone did not get your message, the responsibility is yours. The best communicators embrace repetition, meet people where they are and adapt their message until it actually lands, instead of getting annoyed.
Every time you say “as I said,” you’re basically telling the other person:
“You’re too dumb to understand what I already explained.”
Same with phrases like:
“Again,…”
“Like I mentioned earlier…”
“As previously stated…”
“As I already told you…”
You might think you’re clarifying.
You’re not.
You’re signaling frustration – and worse, you’re making it about you instead of about making sure the other person actually understands.
Here’s the truth:
If someone didn’t get your message, it’s not their fault – it’s yours.
Communication isn’t about broadcasting and waiting for applause.
It’s about connection.
It’s about meeting people where they are – not where you wish they were.
Saying “again” at the start of a sentence doesn’t make you clearer.
It just shows you’re annoyed they didn’t get it the first time.
It shows you’re more invested in being right than in being understood.
The best communicators don’t resent repetition.
They embrace it – and they adapt until the message actually lands.
If you really care about impact, drop the ego.
If someone doesn’t get it, don’t get annoyed.
Get better.
Frequently asked questions
Why is saying “as I said” bad communication?
It basically tells the other person they are too dumb to understand what you already explained. It signals frustration and makes the conversation about you instead of about making sure the other person understands.
Which phrases should I avoid when repeating myself?
Phrases like “again,” “like I mentioned earlier,” “as previously stated” and “as I already told you.”
What should I do if someone does not understand my message?
Take responsibility for it, drop the ego and adapt your message until it actually lands. The best communicators embrace repetition and meet people where they are.
