Virtual backgrounds in video conferences often feel artificial and make it harder to build trust and rapport. Studies link them to higher videoconference fatigue, especially dynamic ones, while real backgrounds with bookshelves or plants are perceived as more trustworthy and competent. Where privacy matters, a simple blurred background or a plain wall is the better option.
Last week in Amsterdam, I had the pleasure of training Miro’s Go-To-Market team in the art of pitching and presenting with BAM, BOOM, POW, and WOW – using my signature COUP framework. During our session, a thoughtful question arose:
“Iskender, what do you think about virtual backgrounds in video conferences?”
My answer was straightforward: I’m not a fan. Virtual backgrounds often feel artificial, detracting from the authenticity and human connection that are vital in virtual interactions. They can create a barrier, making it harder to establish trust and rapport.
But don’t just take my word for it – research supports this perspective.
The Science Behind the Screen
A 2024 study published in Frontiers in Psychology found that virtual backgrounds can increase videoconference fatigue. The constant processing of artificial images demands more cognitive effort, leading to increased mental exhaustion. (Frontiers)
Moreover, a study highlighted in PsyPost revealed that video backgrounds, especially dynamic ones, lead to higher fatigue levels compared to static or blurred backgrounds. The brain’s need to process continuously changing visuals contributes to this fatigue. (PsyPost - Psychology News)
First Impressions Matter
Your background isn’t just a backdrop; it’s a part of your personal brand. Research indicates that backgrounds featuring bookshelves or plants are perceived as more trustworthy and competent. In contrast, virtual or cluttered backgrounds can diminish these perceptions. (PMC)
The Human Element
Authenticity fosters connection. When your environment is genuine, it signals openness and builds trust. Virtual backgrounds can create a sense of distance, making interactions feel less personal and more transactional.
Exceptions Exist
Of course, there are situations where virtual backgrounds are practical – like taking a call from a shared space or when privacy is a concern. In such cases, a simple blurred background or a plain wall is preferable. These options minimize distractions while maintaining a sense of authenticity.
Frequently asked questions
Should I use a virtual background in video calls?
Usually not. Virtual backgrounds often feel artificial, take away from authenticity and human connection, and can make it harder to establish trust and rapport.
Do virtual backgrounds cause Zoom fatigue?
A 2024 study in Frontiers in Psychology found that virtual backgrounds can increase videoconference fatigue because processing artificial images demands more cognitive effort. A study reported by PsyPost found dynamic video backgrounds lead to higher fatigue than static or blurred ones.
What is the best background for video calls?
Research indicates that backgrounds featuring bookshelves or plants are perceived as more trustworthy and competent, while virtual or cluttered backgrounds can diminish these perceptions.
When is a virtual background acceptable?
When you take a call from a shared space or privacy is a concern. In such cases, a simple blurred background or a plain wall is preferable.
